An electronic shelf label (ESL) system is used by retailers for displaying product pricing on shelves. Typically, electronic display modules are made of E-paper or liquid-crystal display (LCD) so that the information shown can be seen from different angles. Our communication network allows the price display to be automatically updated whenever a product price is changed. Currently, the ESL market leans heavily towards radio frequency based ESL solutions with a wireless communication.
Automated ESL system reduces pricing management labor costs, improves pricing accuracy and allows dynamic pricing. Dynamic pricing is the concept in which retailers can fluctuate pricing to match demand, online competition, inventory levels, shelf-life of items, and to create promotions.